Thursday, January 26, 2012

Millions now manage aging parents' care from afar (AP)

WEST PALM BEACH, Fla. ? Kristy Bryner worries her 80-year-old mom might slip and fall when she picks up the newspaper, or that she'll get in an accident when she drives to the grocery store. What if she has a medical emergency and no one's there to help? What if, like her father, her mother slips into a fog of dementia?

Those questions would be hard enough if Bryner's aging parent lived across town in Portland, Ore., but she is in Kent, Ohio. The stress of caregiving seems magnified by each of the more than 2,000 miles that separate them.

"I feel like I'm being split in half between coasts," said Bryner, 54. "I wish I knew what to do, but I don't."

As lifespans lengthen and the number of seniors rapidly grows, more Americans find themselves in Bryner's perilous position, struggling to care for an ailing loved one from hundreds or thousands of miles away.

The National Institute on Aging estimates around 7 million Americans are long-distance caregivers. Aside from economic factors that often drive people far from their hometowns, shifting demographics in the country could exacerbate the issue: Over the next four decades, the share of people 65 and older is expected to rapidly expand while the number of people under 20 will roughly hold steady. That means there will be a far smaller share of people between 20 and 64, the age group that most often is faced with caregiving.

"You just want to be in two places at once," said Kay Branch, who lives in Anchorage, Alaska, but helps coordinate care for her parents in Lakeland, Fla., about 3,800 miles away.

There are no easy answers.

Bryner first became a long-distance caregiver when, more than a decade ago, her father began suffering from dementia, which consumed him until he died in 2010. She used to be able to count on help from her brother, who lived close to their parents, but he died of cancer a few years back. Her mother doesn't want to leave the house she's lived in for so long.

So Bryner talks daily with her mother via Skype, a video telephone service. She's lucky to have a job that's flexible enough that she's able to visit for a couple of weeks every few months. But she fears what may happen when her mother is not as healthy as she is now.

"Someone needs to check on her, someone needs to look out for her," she said. "And the only someone is me, and I don't live there."

Many long-distance caregivers say they insist on daily phone calls or video chats to hear or see how their loved one is doing. Oftentimes, they find another relative or a paid caregiver they can trust who is closer and able to help with some tasks.

Yet there always is the unexpected: Medical emergencies, problems with insurance coverage, urgent financial issues. Problems become far tougher to resolve when you need to hop on a plane or make a daylong drive.

"There are lots of things that you have to do that become these real exercises in futility," said Ed Rose, 49, who lives in Boston but, like his sister, travels frequently to Chicago to help care for his 106-year-old grandmother, Blanche Seelmann.

Rose has rushed to his grandmother's side for hospitalizations, and made unexpected trips to solve bureaucratic issues like retrieving a document from a safe-deposit box in order to open a bank account.

But he said he has also managed to get most of the logistics down to a routine.

He uses Skype to speak with his grandmother every day and tries to be there whenever she has a doctor's appointment. Aides handle many daily tasks and have access to a credit card for household expenses. They send him receipts so he can monitor spending. He has an apartment near his grandmother to make sure he's comfortable on his frequent visits.

Even for those who live near those they care for, travel for work can frequently make it a long-distance affair. Evelyn Castillo-Bach lives in Pembroke Pines, Fla., the same town as her 84-year-old mother, who has Alzheimer's disease. But she is on the road roughly half the year, sometimes for months at a time, both for work with her own Web company and accompanying her husband, a consultant for the United Nations.

Once, she was en route from Kosovo to Denmark when she received a call alerting her that her mother was having kidney failure and appeared as if she would die. She needed to communicate her mother's wishes from afar as her panicked sister tried to search their mother's home for her living will. Castillo-Bach didn't think she could make it in time to see her mother alive once more.

"I won't get to touch my mother again," she thought.

She was wrong. Her mother pulled through. But she says it illustrates what long-distance caregivers so frequently go through.

"This is one of the things that happens when you're thousands of miles away," Castillo-Bach said.

Lynn Feinberg, a caregiving expert at AARP, said the number of long-distance caregivers is likely to grow, particularly as a sagging economy has people taking whatever job they can get, wherever it is. Though caregiving is a major stress on anyone, distance can often magnify it, Feinberg said, and presents particular difficulty when it must be balanced with an inflexible job.

"It's a huge stress," she said. "It can have enormous implications not only for someone's quality of life, but also for someone's job."

It can also carry a huge financial burden. A November 2007 report by the National Alliance for Caregiving and Evercare, a division of United Health Group, found annual expenses incurred by long-distance caregivers averaged about $8,728, far more than caregivers who lived close to their loved one. Some also had to cut back on work hours, take on debt of their own and slash their personal spending.

Even with that in mind, though, many long-distance caregivers say they don't regret their decision. Rita Morrow, who works in accounting and lives in Louisville, Ky., about a six-hour drive from her 90-year-old mother in Memphis, Tenn., does all the juggling too.

She has to remind her mother to take her medicine, make sure rides are lined up for doctor's appointments, rush to her aid if there's a problem. She knows her mom wants to stay in her home, to keep going to the church she's gone to the past 60 years, to be near her friends.

"We do what we have to do for our parents," she said. "My mother did all kinds of things for me."

Source: http://us.rd.yahoo.com/dailynews/rss/seniors/*http%3A//news.yahoo.com/s/ap/20120126/ap_on_he_me/us_aging_america_long_distance_caregiving

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USDA sets guidelines for healthier school meals (Reuters)

WASHINGTON (Reuters) ? School meals for millions of children will be healthier under obesity-fighting U.S. Department of Agriculture (USDA) standards unveiled on Wednesday that double the amount of fruits and vegetables in cafeteria lunches - but won't pull French fries from the menu.

In the first major changes to school meals in more than 15 years, the new USDA guidelines will affect nearly 32 million children who eat at school. They will cost about $3.2 billion to implement over the next five years.

"Improving the quality of the school meals is a critical step to building a healthy future for our kids," Agriculture Secretary Tom Vilsack said in a statement.

The new meal requirements are part of the Healthy, Hunger-Free Kids Act championed by first lady Michelle Obama. President Barack Obama approved the measure in late 2010.

The guidelines double the amounts of fruits and vegetables in school lunches and boost offerings of whole grain-rich foods. The new standards set maximums for calories and cut sodium and trans fat, a contributor to high cholesterol levels.

Schools may offer only fat-free or low-fat milk varieties and must assure that children are getting proper portion sizes, the USDA said.

The new standards will be largely phased in over a three-year period, starting in the 2012-13 school year.

About 17 percent of U.S. children and teenagers are obese, according to the Centers for Disease Control and Prevention. About one-third of U.S. adults are obese.

FRIES WITH THAT?

Lawmakers altered the guidelines in November. They barred the USDA from limiting French fries and ensured that pizza counted as a vegetable because of its tomato paste.

Trade associations representing frozen pizza sellers like ConAgra Foods Inc and Schwan Food Co as well as French fry sellers McCain Foods Ltd and J.R. Simplot Co were instrumental in blocking changes to rules affecting those items.

Margo Wootan, nutrition policy director for the non-profit Center For Science in the Public Interest, said that the new standards were a big improvement despite food industry lobbying and the congressional revamp.

"The new school meal standards are one of the most important advances in nutrition in decades," she said in a statement.

The Environmental Working Group said the changes could pack a financial punch since they may help reduce medical bills related to diabetes and other obesity-related chronic diseases.

"A healthier population will save billions of dollars in future health care costs," said Dawn Undurraga, EWG's staff nutritionist.

As an example of a new meal, the USDA said an elementary school lunch could be whole wheat spaghetti with meat sauce and a whole wheat roll, green beans, broccoli, cauliflower, kiwi, low-fat milk, low-fat ranch dip and soft margarine.

That lunch would replace a meal of a hot dog on a bun with ketchup, canned pears, raw celery and carrots with ranch dressing, and low-fat chocolate milk.

As part of the new standards, schools will receive another 6 cents a meal. The USDA also will increase the number of inspections of school menus.

Food and beverages sold in vending machines and other school sites "will also contribute to a healthy diet," the USDA statement said.

The USDA gives school districts funds for meals through its National School Lunch and School Breakfast programs.

(Additional reporting by Lisa Baertlein in Los Angeles)

(Reporting By Ian Simpson. Editing by Paul Thomasch)

Source: http://us.rd.yahoo.com/dailynews/rss/parenting/*http%3A//news.yahoo.com/s/nm/20120125/hl_nm/us_school_food

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Wednesday, January 25, 2012

Mixed record for Obama's State of the Union goals (AP)

WASHINGTON ? As President Barack Obama prepares to deliver his annual address to Congress, many goals he outlined in previous State of the Union speeches remain unfulfilled. From reforming immigration laws to meeting monthly with congressional leaders of both parties, the promises fell victim to congressional opposition or faded in face of other priorities as the unruly realities of governing set in.

For Obama, like presidents before him, the State of the Union is an opportunity like no other to state his case on a grand stage, before both houses of Congress and a prime time television audience. But as with other presidents, the aspirations he's laid out have often turned out to be ephemeral, unable to secure the needed congressional consent or requiring follow-through that's not been forthcoming.

As Obama's first term marches to an end amid bitterly divided government and an intense campaign by Republicans to take his job, it's going to be even harder for him to get things done this year. So Tuesday night's speech may focus as much on making an overarching case for his presidency ? and for a second term ? as on the kind of laundry list of initiatives that sometimes characterize State of the Union appeals.

"State of the Union addresses are kind of like the foam rubber rocks they used on Star Trek ? they look solid but aren't," said Jack Pitney, a political scientist at Claremont McKenna College. "Presidents will talk about solving some policy problem, and then the bold language of the State of the Union address disappears into the messy reality of governing."

For Obama, last year's State of the Union offers a case study in that dynamic. Speaking to a newly divided government not long after the assassination attempt on Rep. Gabrielle Giffords in Tucson, Ariz., Obama pleaded for national unity, a grand goal that never came to pass as Washington quickly dissolved into one partisan dispute after another.

Many of the particulars Obama rolled out that night proved just as hard to pull off.

Among the initiatives Obama promoted then that have yet to come to fruition a year later: eliminating subsidies to oil companies; replacing No Child Left Behind with a better education law; making a tuition tax credit permanent; rewriting immigration laws; and reforming the tax system.

The list of what he succeeded in accomplishing is considerably shorter, including: securing congressional approval of a South Korea free trade deal; signing legislation to undo a burdensome tax reporting requirement in his health care law; and establishing a website to show taxpayers where their tax dollars go.

White House press secretary Jay Carney argued Monday that the unfinished business from last year's speech didn't represent a failure.

"I think that any State of the Union address which lays out an agenda has to be ambitious, and if you got through a year and you achieved everything on your list then you probably didn't aim high enough," Carney said.

One of Obama's pledges from last January's speech ? to undertake a reorganization of the federal government ? he got around to rolling out only this month. And other promises are vaguer or more long term, such as declaring a "Sputnik moment" for today's generation and calling for renewed commitments to research and development and clean energy technology; pushing to prepare more educators to teach science, technology and math; promoting high-speed rail and accessible broadband; and seeking greater investments in infrastructure.

"Clearly as time goes on and a presidency matures you get less and less of it and the State of the Union becomes an aspiration for what you want to do as opposed to a road map for what you can accomplish," said Princeton University historian Julian Zelizer. As voters' enthusiasm fades and opposition deepens, Zelizer said, "You lose some of your power and you get closer to the next election and no one wants to work with you."

Last year's address already contained more modest goals than the speech Obama gave to a joint session of Congress a month after his inauguration, which although not technically a State of the Union report had the feel of one. At the time Obama called for overhauling health care and ending the war in Iraq ? promises he kept ? but also for closing the prison at Guantanamo Bay, Cuba and imposing caps on carbon pollution ? promises unmet.

Obama this month announced plans to use tax credits to encourage employers to create jobs in the U.S. instead of overseas ? an idea he also raised in his State of the Union speech two years ago. Some of his goals, such as immigration and education reform, have resurfaced in multiple addresses, but still without being accomplished.

And rarely has Obama's rhetoric as president reached as high as the lofty promises of his campaign, when he pledged to change the very way Washington does business and remake politics itself. It's a far cry from those promises of change to the ambition of meeting monthly with Democratic and Republican congressional leaders ? but even that relatively modest goal, from Obama's 2010 State of the Union, went unfulfilled.

Source: http://us.rd.yahoo.com/dailynews/rss/obama/*http%3A//news.yahoo.com/s/ap/20120123/ap_on_go_pr_wh/us_state_of_the_union_promises

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Fed to Introduce Game Changing Communications Policies ...

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The Federal Reserve plans to introduce changes to its communications policies to the public on Wednesday, making it easier for the central bank to move ahead with another round of asset purchases later this year by helping to explain the need for additional stimulus.

Hot Feature: The Mystery of Wall Street Pay

However, officials have said that it has no plans for further easing so long as the economy continues to recover. The Fed has lately been able to focus on communication in large part because it no longer must devote all of its energy to crisis management. Fed Chairman Ben Bernanke has waited five years to make these improvements.

Central to the new policies is the plan to publish the predictions of senior Fed officials about the level at which they intend to set short-term interest rates over the next three years, including when they expect to end their commitment to keep rates near zero.? The Fed also will describe the expectations for the management of the central bank?s investment portfolio.

After a two-day meeting of the Federal Open Market Committee, which will begin Tuesday, the Fed will publish the first forecast, and may also publish a statement describing the its goals for the pace of inflation and level of unemployment, neither of which has ever been formalized.

By being more transparent, the Fed hopes to garner more public support for its policies. But several Fed officials have said they are hesitant to support new efforts to improve growth because they think monetary policy has exhausted most of its power since the last recession began. They have also expressed concern about inflation.

?Steady even if unspectacular growth accompanied by inflation in the neighborhood of 2 percent justifies some reluctance to change, in either direction, the F.O.M.C.?s accommodative policy,? said Dennis P. Lockhart, president of the Federal Reserve Bank of Atlanta.

However, the persistence of high unemployment requires that the Fed keep thinking about doing more, added Lockhart, though Fed officials have made clear that high unemployment in itself is insufficient cause for additional action, at least as long as inflation remains near 2 percent.

Don?t Miss: France, Germany Will Implement Basel III

To contact the reporter on this story: Emily Knapp at staff.writers@wallstcheatsheet.com

To contact the editor responsible for this story: Damien Hoffman at editors@wallstcheatsheet.com

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Source: http://wallstcheatsheet.com/economy/fed-to-introduce-game-changing-communications-policies.html/

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Tuesday, January 24, 2012

What PR and Communications Practitioners Can Learn from ...

Fast Company article "This Is Generation Flux" by Robert Safian

I recently stumbled upon a Fast Company article about Generation Flux, pioneers of the new and chaotic frontier of business. Author Robert Safian presents members of GenFlux from different industries and their ways of surviving and thriving in times of uncertainty and chaos.

It got me thinking: It?s not just the future of business that?s unpredictable. It?s also the future of communications technology, tools and apps that seems ever-evolving making it almost impossible for any communications practitioner to keep up with.

So, as a PR professional or communications practitioners ? how do you survive and thrive in times of accelerated change and technological innovation?

1. Welcome Chaos

?What defines GenFlux is a mind-set that embraces instability, that tolerates?and even enjoys?recalibrating careers, business models, and assumptions?, writes Robert Safian. If you welcome chaos, work with it ? not against it ? you will have a better chance at being successful in what you do. Say hello to new communications tools, give a novel app a try, and be excited about a fresh way of how to publish your message.

2. Be Open to Learning Every Day

?Few traditional career tactics train us for an era where the most important skill is the ability to acquire new skills?, knows Safian. Constant innovation, new product launches and software re-designs require that we constantly expand our skills and acquire knowledge about recent changes that affect our industry. Be prepared for an avalanche of learning so that you can hone your communications skills on a daily basis.

3. ?Systemize Change?

In his article, Safian quotes Susan Peters, who oversees GE?s executive-development effort: ??Our traditional teams are too slow. We?re not innovating fast enough. We need to systematize change.? What Peters suggests is, don?t just respond to change but adapt to it and change with it ? and quickly. If you?re a communications professional, think about how you can reform your infrastructure to better serve your clients in an interconnected world.

4. Harness Fear

Jonathan Fields wrote a whole genius book about how to take fear and transform it into confidence and creativity when faced with uncertainty and chaos. Successful GenFluxers have embraced this way of turning fear into food for brilliance. As Safian writes ?it can also be exhilarating.? As a PR and communications practitioner, find out where you can say good-bye to fear and welcome the challenge of turning it into something powerful and creative.

5. Re-invent Success Daily

According to Safian, GenFluxers don?t look back. They?re not nostalgic, and they don?t rely on what has worked before. In communications and PR, it?s ever more important to be able to re-invent success on a daily basis. A campaign that has worked for client x a few months ago, might not work for client y today ? the circumstances have changed, new apps are available, other social networks emerged. If you focus on taking advantage of the ?new? instead of sticking to the ?past?, you will have a greater chance of being successful in your campaigns.

What do you think? How can you thrive in this world of constant change and economic uncertainty? Share your insights with us!

?

Source: http://www.grennimedia.com/2012/01/22/what-pr-and-communications-practitioners-can-learn-from-generation-flux/

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Monday, January 16, 2012

'Bad year for ice': Snowmobile in lake tragedy

By msnbc.com staff and news services

HANOVER, Minn. -- Divers recovered the bodies of two men Sunday whose snowmobile sank after hitting open water on a lake near the Twin Cities, the first thin-ice related deaths reported in Minnesota in a mild winter that has left ice unreliable across the state.

Dozens of people have fallen into frigid waters around Minnesota this winter as unseasonably warm temperatures have weakened ice and in some cases left patches of open water such as those on Lake Charlotte northwest of Minneapolis.


"It was a single snowmobile and it appears to have just run right into open water," said Captain Greg Howell of the Wright County Sheriff's Office. "It's been a bad year for ice."

Local NBC station KARE 11 reported that the two young men were graduates of the Rockford High School, according to its principal, Ryan Jensen.

Jensen named the victims as 2009 graduate Brad Skafte, 20, and 2010 graduate Adam Patnode, 19, KARE 11 said.

The station reported that divers found their bodies around 8 a.m. (9 a.m. ET) Sunday using sonar equipment.

"It's hard to take in," said Nathan Bigley, a friend of the two young men, according to KARE 11. "It still really hasn't hit me hard. But they were both really good guys. Everyone loved them in the community."

Dan Harberts, whose son was also good friends with the two victims, told the station that "they always seemed to be bored."

"Sitting around was never good enough for them," Harberts said. "They're way too young for something like this to happen."

Tail lights vanished
A 66-year-old man from Buffalo, Minnesota, riding an all-terrain vehicle, had reported seeing a snowmobile drop into the lake on Saturday night. He went to investigate and was rescued by a neighbor when his ATV also sank into the water, Howell said.

"It's fortunate we weren't looking for three instead of two," Howell said.

The man, Gail King, told the Star Tribune that he had heard a cracking noise and then the tail lights of the snowmobile vanish into the water.

He did not hear any shouts for help, the Tribune reported.

Searchers found snowmobile tracks leading straight to an area of open water on the lake and family members reported two men missing who were thought to have been snowmobiling on the lake Saturday night, Howell said.

Divers located the snowmobile but have not yet pulled it from the lake, Howell said.

The ice depth ranges from an inch to 12 inches on lakes in the county with open water in some spots, Howell said.

Across Minnesota people have reported falling through the ice this winter on-foot, in cars, riding ATVs and snowmobiles, and even in an ice boat, which has steel runners and a sail, officials have said.

More content from msnbc.com and NBC News:

Reuters contributed to this report.

Source: http://usnews.msnbc.msn.com/_news/2012/01/16/10165107-bad-year-for-ice-two-killed-as-snowmobile-plunges-into-lake

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Obama challenges Republicans on goal they embrace (AP)

WASHINGTON ? President Barack Obama is promoting his efforts to make government more efficient and to persuade companies to bring jobs back to the U.S. from overseas.

He rolled out those election-year ideas this past week and used his radio and Internet address Saturday to urge Congress and the private sector to get on board.

"Right now, we have a 21st century economy, but we've still got a government organized for the 20th century," Obama said. "Over the years, the needs of Americans have changed, but our government has not. In fact, it's gotten even more complex. And that has to change."

On government reorganization, Obama wants a guarantee from Congress that he could get a vote within 90 days on any idea to consolidate federal agencies, provided his plan saves money and cuts the government. His first order of business would be to merge six major trade and commerce agencies into one, eliminating the Commerce Department, among others.

The proposal is a challenge to congressional Republicans because it embraces the traditional GOP goal of smaller government.

"These changes will make it easier for small-business owners to get the loans and support they need to sell their products around the world," he said.

Obama is also promising new tax incentives for businesses that bring jobs to the U.S. instead of shipping them overseas, and he wants to eliminate tax breaks for companies that outsource.

"You've heard of outsourcing. Well, this is insourcing," said Obama. "And in this make or break moment for the middle class and those working to get into the middle class, that's exactly the kind of commitment to country that we need."

Obama went so far as to bring several U.S.-made products to display in his weekly video ? a padlock, a candle, some socks and a pair of boots ? to demonstrate his commitment to made-in-America manufacturing.

Republicans used their weekly address to promote the Keystone XL project to carry oil from Canada to Texas Gulf Coast refineries. Under a GOP-written provision Obama signed into law just before Christmas as part of a tax bill, the president faces a Feb. 21 deadline to decide whether the $7 billion pipeline is in the national interest.

The GOP is pounding Obama over the issue, saying it's a question of whether he wants to create jobs and import energy from a close friend and ally, or lose jobs and see Canadian oil go to Asia instead.

"If the Keystone XL pipeline isn't built, Canadian oil will still be produced and transported," said Sen. John Hoeven, R-N.D. "But instead of coming to our refineries in the United States, instead of creating jobs for our people, instead of reducing our dependence on Middle Eastern oil and keeping down the cost of fuel for American consumers ? that oil will be sent to China."

Obama had sought to delay the project and the State Department has warned the deadline doesn't leave it enough time for necessary reviews. Hoeven accused Obama of turning his back on American workers if he fails to approve it.

___

Online:

Obama address: www.whitehouse.gov

GOP address: www.youtube.com/gopweeklyaddress

Source: http://us.rd.yahoo.com/dailynews/rss/obama/*http%3A//news.yahoo.com/s/ap/20120114/ap_on_go_pr_wh/us_obama

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